ENTERTAINMENT

mnet
Where Magic Lives!
Channel Description: M-NET sources and produces the best premium quality entertainment (the best movies, the best sport, the best and biggest reality shows the best series and awards shows, the best local content) and it brings it to you first!
Channel Profile: Skewed to 35+ age group, 67% High Income, 77% LSM 8-10 *
Suggested target market: High Income Adults, Pay TV Adults
Channel on DStv Bouquet: 101
Broadcast Hours: 05h00 - 24h00 (Monday - Sunday)
Insertion Time: 05h00 - 24h00
Web Address: www.mnet.co.za

actionx
“Are you brave enough?”
Channel Description: An entertainment channel packaged by M-Net. Catering to the adrenalin driven subscribers with programs dedicated to the action genre comprising predominantly of movies & series in the following sub categories: horror, cult, thrillers, sci-fi martial arts, adventure, animation and adult.
Channel Profile:All ages, male bias (63%), 81% High Income, 90% LSM8 - 10*
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 106
Broadcast Hours: 05h00 - 24h00 (Monday - Sunday)
Insertion Time: 06h00 – 23h00 Mon – Fri 16h00 – 23h00 Sat – Sun 24h00 - Adult Fri - Sat
Web Address: www.mnet.co.za

mnet series
“The Series Channel Has It All”
Channel Description: All your favourite shows, latest hits and brand new shows. The channel is dedicated to exceptional television series. Spanning many genres from drama to comedy, romance & reality shows.
Channel Profile: All ages, 88% High Income, 89% LSM 8 - 10, 76% High Income, 93% LSM 8-10
Suggested target market: DStv Adults and DStv Women
Channel on DStv Bouquet: 110
Broadcast Hours: 24 hours; Monday – Sunday
Insertion Time: 18h00 – 24h00 (Plus 3 repeat blocks)
Web Address: www.mnet.co.za

kykNet
kykNET is a progressive, cheeky, naughty but not crude, entertaining, tongue in cheek, modern, non-pretentious, aspirational, Afrikaans channel.
Channel Description: If Afrikaans is your home or second language, here’s a TV channel with REAL local flavour. kykNET is different, unusual, surprising, unexpected…but always friendly warm hearted and down to earth.
Channel Profile:Skewed to 35+ age group, 84% High Income, 86% Afrikaans Biased, 94% LSM 8-10
Suggested target market: DStv Afrikaans Adults
Channel on DStv Bouquet: 111
Broadcast Hours: 24 hours Mon – Sun
Insertion Time: 06h00 – 24h00
Web Address: www.mnet.co.za

bbc entertainment
Great British Entertainment
Channel Description: The non-stop entertainment channel that's bursting with drama, humour and glamour and guaranteed to keep you on the edge of your seat. The best of temporary world class multi-award winning comedy and drama. A unique destination for new shows and classics.
Channel Profile:Skewed to the 35+ age group, High Income, LSM 8-10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 120
Broadcast Hours: 06h00 – 24h00
Insertion Time: 12h00 – 24h00
Web Address:www.bbcentertainment.com

 

universal
Channel Description: The Universal Channel brings you great stories that engage you and stay with you long after the credits have been rolled.  It is a family friendly channel that provides an intelligent and entertaining experience.  In short, this isn't the television you forget the instant you turn it off. 
Channel Profile: Skewed to 35+ age group, slight female bias, (58%) High Income, 94% LSM 8-10 and 60% of viewers don’t work at all (17% of those are housewives!).
Suggested target market: DStv Adults, female skew
Channel on DStv Bouquet: 108
Broadcast Hours: 24 hours, Monday – Sunday
Insertion Time: 11h00 – 24hh27 – 23h10
Web Address: www.universalchannel.co.za.

sony
Channel Description: Sony Entertainment TV is the ultimate destination for complete family-friendly entertainment with a mix of programming that includes captivating dramas, witty comedies and gripping thrillers.
Channel Profile: Skewed to 16 - 24 years, 26% and 50+ 32.3%.  Male bias 61.9%.  Income 20 000+ 56.8%, LSM 9-10 81.1%
Suggested target market: DStv Adults
Channel on DStv Bouquet: 113
Broadcast Hours: 06h00 - 24h00
Insertion Time: 06h00 - 24h00
Web Address: www.settv.co.za

 

MOVIES

mnet movies 1
”Your All Day Movie Ticket”
Channel Description: M-NET Movies 1 is an 18 hour channel from M-NET, which provides up to 100 different movie titles a month. All programmes between the movies center around entertainment and the movie industry. All movies screened on M-NET Movies 1 are in their premiere season to bring you the newest Pay TV movie offerings.
Channel Profile: All ages, 83% High Income, 87% LSM 8-10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 103
Broadcast Hours: 24 hours, Monday – Sunday
Insertion Time: 06h00 – 06h00
Web Address: www.mnet.co.za

mnet movies 2
“Your All Day Movie Ticket”
Channel Description: 24 hour channel from M-Net which provides up to 100 different movie titles a month. Other programmes include entertainment & movie industry news.
Channel Profile: All ages, 83% High Income, 87% LSM 8-10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 104
Broadcast Hours: 24 hours, Monday – Sunday.
Insertion Time: 06h00 – 06h00
Web Address: www.mnet.co.za

mnet stars
For the love of movies Channel Description: M-Net Stars is a channel with movies that are firm favourites to contemporary classics.
Channel Profile:  Aimed at everyone and anyone who love movies. These are well known, feel good films and with a premiere a day, you’re spoilt for choice.
Suggested target market: Skewed to 35+ age group, female bias, High Income Adults
Channel on DStv Bouquet: 105
Broadcast Hours: 24hrs, Monday – Sunday
Insertion Time: 13h30 – 23h30
Web Address: www.mnet.co.za

 

INFOTAINMENT

The Style Network
"Fuel for thought"! Channel Description: Fascinating, Curious, Exhillarating, Intelligent. Stimulating curiosity and conversation. This is knowledge - but as you know it! Where the truth is as entertaining as fiction and facts are made fascinating by passionate and charismatic presenters. Fascinating
Channel Profile: Ages 16 - 49, males skewed, Medium - High income & education
Suggested target market: DStv Adults
Channel on DStv Bouquet: 251
Broadcast Hours: 06h00 - 24h00 
Insertion Time: 12h00 - 24h00
Web Address: www.bbcknowledge.com

Discovery Channel
Channel Description: Great stories are the lifeblood of Discovery Channel - real life stories that do more than merely excite: they totally engage and inspire our audience which is why Discovery is the world's Number 1 non-fiction media brand.  We deliver the best in factual entertainment and bring exceptional results to our advertisers.
Channel Profile: Skewed to 25+ age group, slight male bias /(60%), 86% High Income, 86% LSM 8-10
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 250
Broadcast Hours: 24 Hours; Monday – Sunday
Insertion Time: 06h00 – 024h00
Web Address: www.discoverytv.com

The History Channel
Get closer
Channel Description: The History Channel brings you an unparalleled schedule of high quality documentaries that bring the past to life and connects our modern world with its historic roots.  Its accessible style, narrative storytelling and high quality production recreates the past in a way that makes it vivid, real and relevant.
Channel Profile: Skewed to the 35+ age group, 85% High Income, 93% LSM 8 - 10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 254
Broadcast Hours: 06h00 – 24h00, Monday – Sunday
Insertion Time: 08h00 – 24h00
Web Address: www.thehistorychannel.co.za

NATIONAL GEOGRAPHIC
Think Again
Channel Description: Top quality, engaging and award winning documentaries, which push the boundaries of how we understand our world. Expect more from National Geographic Channel with loads of premieres, special theme days & global specials.
Channel Profile: Skewed to 35+ age group, slight male bias (59%), 86% High Income, 94% LSM 8-10
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 260
Broadcast Hours: 24 Hours, Monday - Sunday
Insertion Time: 06h00 – 06h00
Web Address: www.ngcafrica.co.za

Channel Description: Crime & Investigation Network is the only channel dedicated to true crime stories, CI will take you on a journey deep into the heart of the criminal underworld, exploring the minds and methods of both criminal and detective.
Channel Profile:Skewed to Adults age group 25 , slightly Female Bias 62%), 87% High Income, 93% LSM 8-10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 255
Broadcast Hours: 24 Hours
Insertion Time: 06h00-24h00
Web address: www.crimeandinvestigation.co.za
Crime & Investigation Network
 

KIDS, YOUTH, MUSIC & LIFESTYLE

Ktv
Forever Young!
Channel Description: KTV has over the years captured the hearts and minds of young and old alike and it just keeps getting better. The channel aims to provide fun, entertaining and responsible programming to its viewers and to stay in the forefront of providing the best children’s entertainment. 
Channel Profile: Skewed to 16-24 and 35-49 age groups, slight female bias(35%), 86% high income, LSM 8-10
Suggested target market: Pay-TV Kids
Channel on DStv Bouquet: 300
Broadcast Hours: 06h00-17h00, Mon – Sun
Insertion Time: 07h00-17h00, Mon – Sun
Web Address: www.mnet.co.za

CARTOON NETWORK
Cartoon Network is a fun place to escape to. A place where anything can happen. Cartoon Network - expect the unexpected.
Channel Description: Cartoon Network is the home of the top toon stars. At Cartoon Network viewers of all ages will find the latest and greatest cartoon characters. Cartoon fans of all ages will find fun and freedom on Cartoon Network. The place toon stars call home.
Channel Profile: Skewed to ages 16-49, Slight female bias(58%), 84% High Income, 91% LSM 8-10
Suggested target market: Pay-TV Kids, DStv 13-24 years
Channel on DStv Bouquet: 301
Broadcast Hours: 24 hours, Mon – Sun
Insertion Time: 06h00 – 24h00
Web Address: www.mnet.co.za

Boomerang
Your 24 Hour Network For Classic Cartoons
Channel Description: Happy, Funny, Silly, Safe, Sit-back, Innocent Fun with Dynamite. You can always see the most familiar and best cartoons on Boomerang.
Channel Profile: 20% age 16 - 24, 38% age 25 - 34, 32% 25 - 39 Slight female bias (55%), 82% High income, 87% LSM 8 - 10
Suggested target market: Pay-TV Kids, DSTV 13 - 24 years
Channel on DStv Bouquet: 302
Broadcast Hours:
Insertion Time: 06h00 - 24h00
Web Address: www.mnet.co.za

MK
Sit Jou Waaib Aan
Channel Description: MK 89 is a music channel with videos, music lifestyle related music request shows, and celebrity profiles. It is a new channel with edgy imaging, has lots of energy, pace and entertainment. MK targets 14-28 year olds and everyone else who enjoys South African local music. The Content is 60% Afrikaans, with 40% English and International Artist split. MK is market driven rather than language driven!!. The presentation is in Afrikaans, but English celebs and artists also appear on the channel. MK has a strong marketing presence at Afrikaans rock festivals and University events.
Channel Profile: 49% aged 16-24
Suggested target market: Slight male bias, 87% High Income, 89% LSM 8-10/ 56% Work Full Time, 38% not working at all and 25% self-employed.
Channel on DStv Bouquet: 324
Broadcast Hours: 24 Hours
Insertion Time: 10h00 – 24h00
Web Address: www.mnet.co.za

Channel O
Original African!
Channel Description: Channel O is a music channel dedicated to the youth with the rhythm of Africa in their soul, and is renowned for its ability to bring home the hottest, hip and happening sounds from Africa, the Diaspora, and around the world. Programming includes diverse genres such as R&B, Soul, Hip Hop, Gospel, Afro pop, Pop, Jazz, Soft Rock and urban Afro vibes such as high life, hip life etc
Channel Profile: Skewed to 16-24 age group, 77% High Income, Bias, 72% High Income, 82% LSM 8-10, 51% Black, 27% students and 47% work full time
Suggested target market: DStv subs aged 13-24
Channel on DStv Bouquet: 320
Broadcast Hours: 24 hours, Mon – Sun
Insertion Time: 10h00 – 24h00
Web Address: www.mnet.co.za

E!
The ultimate destination for entertainment fans who crave the latest on celebrities, entertainment and pop culture. 24/7 
Channel Description:  Stay on top of entertainment news with E! Entertainment Television. Get insider Hollywood news, celebrity scoops, red carpet interviews and celebrity fashion reports.  E! is the only channel offering viewers an inside, bold and revealing look at Hollywood's biggest celebrities and the entertainment world 24/7.  Whether it's providing live, red carpet reports from the Academy Awards or the Golden Globes, traveling to the world's most exotic destinations or profiling the rich and famous, E! brings inside, in-depth and intriguing programming.
Channel Profile:Skewed to 16-49 age group, slightly Female Bias 62%), 87% High Income, 93% LSM 8-10
Suggested target market: DStv Adults
Channel on DStv Bouquet: 124
Broadcast Hours: 24 Hours
Insertion Time: 06h00-24h30
Web Address: www.eonline.com

BBC Lifestyle
Channel Description: A sassy channel that's buzzing with ideas designed to inspire and transform your life and surroundings. Alive with ideas - inspiring people to get more out of life. Human, inspiring, can-do "in the know". Stimulating, transforming and engaging. Targeting viewers who want to actively watch the channel to get ideas for their life, this is a sit forward rather than lean back channel with a difference!
Channel Profile: Skewed to 16 - 49 age group,
Suggested target market: DStv Adults
Channel on DStv Bouquet: 180
Broadcast Hours: 06h00 – 24h00; Monday – Sunday
Insertion Time: 12h00 – 24h00
Web Address: www.bbclifestyle.com

The Style Network
  Channel Description: The Style Network is savvy, sexy and stylish.
Channel Profile: The Style Network has everything the young female audience craves, with original series and specials featuring beauty, leisure, home, weddings and fashion. It's lifestyle programming that's irresistible.
Suggested target market: TBC
Channel on DStv Bouquet: 183
Broadcast Hours: TBC
Insertion Time: TBC
Web Address: www.mystyle.com

vuzu
  “Meet. Share. Play”
Channel Description: Vuzu is a youth focused entertainment channel for young Africans. The programming is a combination of big name international series and locally produced shows. Vuzu taps into 21st century global youth trends featuring international, first and exclusive programming alongside locally produced content. A wide variety of genres including drama, reality, comedy, animation and magazine style shows.
Channel on DStv Bouquet: 123
Broadcast Hours: 06h00 – 24h00
Insertion Time: 08h00 – 23h00
Web Address: www.mnet.co.za

 

SPORTS

super sport 1

The World of Champions
Channel Description: SuperSport 1 is 24 hours a day of top international and local sporting events which heralds a new era in sporting viewing.
Sports Covered: Rugby, Golf, Athletics, Boxing
AMPS Demo Target Market: Men all ages however skewed to 35+, 82% High Income, 90% LSM 8-10
Suggested target market: DStv Men and DSTV Adults
Channel on DStv Bouquet: 201
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 06h00

Web Address: www.supersport.co.za

super sport 2
 

The World of Champions
Channel Description: SuperSport 2 gives you the maximum in experiencing all the live action of the super events and news from around the world, 24 hours a day.
Sports Covered: Cricket, Cycling, Motorsport, Tennis
AMPS Demo Target Market: Men all ages however skewed to 35+, 82% High Income, 91% LSD 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 202
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 06h00
Web Address: www.supersport.co.za

super sport 3

The World of Champions
Channel Description: SuperSport 3 is Africa’s premier soccer channel channel, broadcasting international and local soccer!
Sports Covered: Soccer
AMPS Demo Target Market: Men all ages however skewed to 35+, 76% High Income, 81% LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 203
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 06h00
Web Address: www.supersport.co.za

super sport 3
Update channel – news from sport in SA and around the world
Channel Description: Blitz bulletin and highlights of major sports
Channel Profile: DSTV Adults, 82% High Income. LSM 8-10
Suggested target market: DSTV Adults
Channel on DStv Bouquet: 200
Broadcast Hours: 24 hours a day
Insertion Time: 08h00 – 24h00
Web Address: www.supersport.co.za

super sport 3

Overflow channel (Live events)
Channel Description: Spills over from SS1/SS2/SS3 First choice – sponsored programming flighted on this channel
Sports Covered: Rugby, Cricket, Soccer, Best of the Best
Channel Profile: Men of all ages however skewed to 35+, 84% high income, 93% LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 205
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 24h00
Web Address: www.supersport.co.za

super sport 3

Overflow “live” events
Channel Description: Overflow of “live” events
Sports Covered: Mainly Soccer
Channel Profile: Men of all ages however skewed to 35+, 82% High Income, 92%, LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 206
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 24h00
Web Address: www.supersport.co.za

super sport 3

Overflow “Live events”
Channel Description: Overflow of “live” events Widescreen (key events will also be broadcast in widescreen format. Advertising material requirements are 16.9 format for widescreen broadcast).
Sports Covered: Soccer
Channel Profile: Men of all ages however skewed to 35+, 84% high income, 92% LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 207
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 24h00
Web Address: www.supersport.co.za

super sport 3

“Portuguese Speaking countries” Channel Description: Primarily “live” events with Portuguese commentary
Sports Covered: Mainly Soccer
Channel Profile: Men of all ages however skewed to 25+, 84% High Income, 91%, LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 208
Broadcast Hours: 24 hours a day
Insertion Time: 06h00 – 24h00
Web Address: www.supersport.co.za

ESPN

The worldwide leader in sports
Channel Description: Non-stop international sports including Brazilian, Dutch, an UEFA Champions League soccer, CART FedEx Championship Series auto racing , PGA golf, NBA Basketball, NHL hockey, ATP tennis and the Winter and Summer X-Games. Fishing and Outdoor progamming blocks.
AMPS Demo Target Market: 90% aged 16-49, Male Bias (73%), 90% High Income, 98% LSM 8-10
Suggested target market: DStv Men
Channel on DStv Bouquet: 230
Broadcast Hours: 24 Hours; Mon – Sun
Insertion Time: 06h00 – 05h00
Web Address: www.espn.com

NEWS

SKY NEWS

Breaking News First!
Channel Description: Brings you up-to-the-minute news from a European perspective. Extensive feature programming that includes business, science, technology, sport, travel, arts, entertainment and fashion.
Channel Profile: Skewed to 35+ age group, slight male bias (51%), 87% High Income, 95% LSM 8-10
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 402
Broadcast Hours: 24 Hours, Mon – Sun
Insertion Time: 06h00 – 24h00
Web Address: www.skynews.com

BBC WORLD
 Putting News First
Channel Description: BBC World News is recognised worldwide for its quality journalism, depth of coverage, wide geographic reach and variety of topical programming.
Channel Profile: Skewed to 35+ age group, slightly male biased (63%), 83% High Income, 83% LSM 8-10
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 400
Broadcast Hours: 24 Hours, Mon - Sun
Insertion Time: 06h00 – 24h00
Web Address: www.bbcworldnews.com

CNN INTERNATIONAL
 Be the First to Know
Channel Description: CNN International allows viewers to witness history in the making with its award winning, live coverage of news as it breaks, from around the world, around the clock.
Channel Profile: Skewed to 35+ age group, Slightly male bias/ 64%), 88% High Income, 83% LSM 8-10
Suggested target market: DStv Adults, male bias
Channel on DStv Bouquet: 401
Broadcast Hours: 24 Hours, Mon – Sun
Insertion Time: 06h00 – 24h00
Web Address: www.cnn.com